As for the methods of suicide used, reporters should not mention them. Doing so can give suicide-vulnerable readers, viewers, or listeners ideas about how to kill themselves. In fact, there is evidence not only that this is the case, but also that eliminating mention of the methods of suicide can reduce the number of suicides. For instance, after the implementation of the subway system in Vienna in 1978, it became increasingly used as a means of committing suicide. This increase, coupled with the media reporting the events in a dramatic way, led the Austrian Association for Suicide Prevention (AASP) to kick off a campaign in mid-1987 to convince the media to report subway suicides less dramatically. The number of subway suicides and of subway-suicide attempts dropped more than 80 percent from the first to the second half of 1987—that is, after the AASP media campaign started. Moreover, subway suicides and subway-suicide attempts remained at this lower level during five subsequent years of follow-up.