It was the idea of Neil Buckholtz, Ph.D., chief of the Dementias of Aging Branch at the National Institute on Aging, and of William Potter, Ph.D., a neuroscientist at Eli Lilly, and is a public/private partnership funded by the National Institutes of Health, several drug companies, the Alzheimer's Association, the Institute for Study of Aging, and the NIH Foundation. Its annual cost is about $60 million.