By work I do not mean one’s practice setting or specialty. Rather, I am referring to one’s manner and conduct both at and about our profession. On a daily basis, we send implicit and explicit messages about our personal philosophy of practice to our patients, colleagues, and community. We each have developed a style, synthesizing the vast collection of theory and research with our own experiences and personality. We communicate to patients how we understand their concerns, that is, whether as an illness or a dynamic process. They in turn are able to gauge us and determine who will be a good fit for them.