APA President Marcia Goin’s timely article in the December 5 issue, "Striving for Cultural Sensitivity and Competence," induces me to add some of my thoughts, especially on the question of East v. West. The concept of fundamental differences between East and West can be a productive framework, but today it is often used in confusing and confused manner, mixing political, geographical, and cultural meaning. For our purpose, it will be prudent to remain in the cultural, especially psychological, domain.